Priya Anantharaman

First-party data and AI tools now outperform the cross-site tracking they replace.

AI and email work different stages of the customer journey.

AI conversations answer purchase questions before shoppers close the tab.

AI on product pages resolves complex questions standard chatbots cannot.

AI discovery is moving shopping earlier, where most DTC investment still isn't looking.

AI narrows options early, but human reviews close sales when money's on the line.

AI agents now decide which brands shoppers see before they reach a homepage.

AI Overviews now determine which DTC brands shoppers see before clicking any link.

The AI shopping research tool that's already beating Google at converting browsers into buyers.

AI Mode filters products through language relevance before bidding even enters the equation.