Taryn Mwelwa

Shopify apps now handle product recommendations without custom code.

Platform attribution systematically overstates AI personalization's true revenue impact.

AI-powered size matching slashes returns by fixing fit uncertainty before shoppers even buy.

AI agents can drive repeat purchases by answering customer questions when they matter most.

Where you shop shapes what AI recommends—and whose wallet it's optimizing for.

AI shopping tools work well for specs but fail on sofas and fragrance.

AI agents now decide which brands shoppers see before they visit any storefront.

AI agents are making traditional conversion funnels obsolete for e-commerce.